Ehtel Official Event Site | Media Art Japan | Limited-time Pop-up at Shibuya Stream Hall
An immersive release party celebrating the launch of the Ehtel energy drink—a limited-time Tokyo entertainment pop-up with Media Art Japan experiences at Shibuya Stream Hall, and one of the best things to do in Tokyo in summer August 2026.
About the event
A limited-time event celebrating the launch of Ehtel , a stimulating new energy drink. At Shibuya Stream Hall, Tokyo entertainment meets Media Art Japan—beyond drink sales, enjoy immersive experiential content, merchandise, drink sales, and activities. Organized by Ehtel Project (UKAB Lab. x SWAG Inc.). One of the best things to do in Tokyo in summer August 2026 (July 22–August 28).
- Launch event for the Ehtel energy drink
- Limited-time Tokyo entertainment pop-up at Shibuya Stream Hall 4/5/6F
- Immersive Media Art Japan experiences & experiential activities
- One of the best things to do in Tokyo in summer August 2026
- Merchandise & drink sales
- Timed entry (ticket required)
Event details
- Dates
- 2026-07-22 (Wed) – 2026-08-28 (Fri)
- Venue
- Shibuya Stream Hall 4/5/6F (渋谷3-21-3 渋谷ストリーム, Shibuya, Tokyo)
- Hours
- Sun–Thu 11:00-21:00 (last entry 20:00), Fri & Sat 11:00-22:00 (last entry 21:00)
- Entry
- Timed admission (ticket required)
Ticket prices
| Category | Advance | Door |
|---|---|---|
| General | ¥2,900 | ¥3,200 |
| Student (show student ID on site) | ¥2,500 | ¥2,800 |
| Elementary & Junior High | ¥1,400 | ¥1,600 |
| Under elementary age | Free | Free |
| Disability discount | ¥1,600 | ¥1,900 |
FAQ
- What kind of event is "Ehtel -"Release" Party-"?
- This is a limited-time, immersive experience event celebrating the launch of "Ehtel," a revolutionary energy drink. On the 4th floor, a pop-up store (free admission, no reservation required) offers exclusive merchandise and tastings. On the 5th and 6th floors, a multi-sensory media art experience unfolds, combining sound, light, video, scent, and vibration. Experience unprecedented entertainment that engages not only your taste buds but your entire body in a sensory experience.
- What is included in the ticket for the 5th and 6th floor experience areas?
- This package includes admission to the immersive media art space on the 5th and 6th floors, plus a bottle of the innovative energy drink "Ehtel" (worth ¥8,900). This special ticket allows you to be among the first to get your hands on "Ehtel," a rare, limited-edition product not yet available to the general public, and fully enjoy its stimulating taste and unique world.
- What kind of experiences can I have on the 5th and 6th floors?
- This is an interactive media art space that changes based on your own actions, not just something you "see." Light, sound, and visuals change in real time in response to actions such as touching, speaking, and moving your body. Furthermore, unique vibration effects and scents are added, allowing you to enjoy an unknown "stimulation" and deep immersion with your whole body.
- What kind of drink is the new and innovative energy drink "Ehtel"?
- Developed by UKAB Lab., a beverage manufacturer whose theme is "stimulation," this is a new kind of caffeine-free, non-alcoholic energy drink. It features an intensely appealing sourness and stimulation that varies depending on the drinker and their physical condition. Experience this unforgettable taste like never before.
- Can I enjoy it even if I'm alone?
- You will certainly enjoy it. The immersive experience encourages you to deeply engage with your own senses, so many visitors choose to immerse themselves in the world on their own. Of course, we also recommend sharing this exciting experience with friends, a partner, or family.
- How long does the experience take?
- The experience area on the 5th and 6th floors takes approximately 50-75 minutes. Including tastings and shopping for limited-edition goods at the 4th-floor pop-up store, the entire experience should take approximately 1-2 hours. If you plan to enjoy all of the "Records," please allow approximately 2-3 hours.
- Can I take photos and videos and post them on social media?
- Yes, photography, videography, and social media posting are permitted in all areas. Please share your fantastic experiences at the venue and photos from inside the pop-up store using the hashtag "#ShigeEteru". *Please refrain from using flash photography, tripods, monopods, selfie sticks, etc., as these may disturb other guests.
- Where can I buy tickets? Can I buy them on the day of the event?
- Tickets can be purchased through the official ticket website and various ticket agencies. Official Website: Up to 12 hours before your desired date and time of visit Other Ticket Agencies: Up to 23:59 the day before *Only for dates and times that have not reached capacity, tickets can be purchased online until just before the event. Cash sales are not available at the venue box office, so please purchase your tickets online in advance before coming to the venue.
- What time can I enter within my reserved time slot?
- The time slot indicated on your reservation is the time you are permitted to enter. For example, if your ticket is for "11:00–12:00," please complete the check-in process at any time convenient for you between 11:00 and 12:00. Once inside, there is no time limit; you can freely enjoy the venue. For smoother entry, please be sure to arrive within the time slot specified on your ticket. *In the unlikely event that you miss your designated time slot due to transportation delays, etc., you can still enter as long as it is within the venue's operating hours on that day. Depending on the crowd situation, you may have to wait, so please feel free to inform the reception staff.
- I heard that the experience involves dark environments and vibrations. Can I still participate even if I have health concerns?
- This event utilizes special effects such as darkness, flashing lights, sound, scents, and vibrations to provide a deeper sense of immersion. If you feel unwell, please stop the experience and inform a nearby staff member. Please note that some experiences, such as vibration content, have safety requirements; please check the "Event Information & Guidelines" before attending.
- Do I need a smartphone?
- A smartphone is not required to enjoy the media art on the 5th and 6th floors or the 4th-floor pop-up store. You can fully experience the event without one. Some optional content lets you view event records by observing identifiers placed throughout the venue on your phone. The experience takes approximately 50–75 minutes (1–2 hours including the 4th floor), so we recommend fully charging your phone or bringing a portable charger if you plan to explore these records. *Record viewing is optional. The core experience is fully available without a smartphone.
- Can I visit with a stroller or wheelchair?
- Yes, you are welcome to visit. When you arrive in front of the Information desk on the 2nd floor of Shibuya Stream, please contact the Shibuya Stream Hall Operations Office (03-6419-9500). A staff member will come to meet you and guide you to the dedicated elevator. When leaving, please feel free to speak to a nearby staff member.